Ben and Jerry
I was browsing around on the CNN website about the happenings in Darfur when I found this picture with the caption, "The founders of Ben & Jerry's Ice Cream, Jerry Greenfield, left, and Ben Cohen, protest in front of Sudan's embassy on July 29 in Washington. Protesters urged an international effort to rein in the Arab militias killing black Africans in Sudan's Darfur region. Cohen and Greenfield were later arrested on the steps of the embassy." Now I have always liked Ben and Jerry (for the ice cream and all), but now I respect them for 1) being aware of the happenings outside of their little corner of the world (which we are all too often guilty of) and 2) being willing to risk reputation for something they care about.